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Marketing collaboration and experimentation in action

Martech

As a solution for marketers, it allows visibility into content and timelines for campaigns; but it’s not just for marketers. At a somewhat smaller scale, Minnesota’s top newspaper, the Star Tribune, has been having success with Optimizely’s experimentation product. Star Tribune’s subscription success.

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Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). That’s a less-than-explicit signal.

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The Ultimate Guide to Creating Cold Emails That Convert From Sending Over 1 Billion Emails

Sales Hacker

PART III: The 4 Critical Parts of a Cold Email Campaign. PART III: The 4 Critical Parts of a Cold Email Campaign. Just imagine driving around with an ice cream truck in the dead of winter in Minnesota… Versus driving around a ballpark in Phoenix, Arizona, right before a game. PART I: It Starts With Knowing Your Prospect.

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Sales Pipeline Radio, Episode 148: Q&A with Scott Ingram @ScottIngram

Heinz Marketing

Past, present, and future at salespipelineradio.com. Paul: Well, you know why we can’t go there is because the engineer who usually starts the conversation is in deep mourning for the Minnesota Vikings, who didn’t even make the playoffs this year after going to the championship game last year.

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11 Facebook Case Studies & Success Stories to Inspire You

Hubspot

A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. Results: According to the case study , the video campaign lifted brand sentiment during the holiday season, with a 10-point lift in favorability. FoxNext launched it on both Facebook and Instagram.

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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. I was at a little company in Minnesota called Stellent that was acquired by Oracle. I had somebody recently get promoted to CMO of a public company. Where do many people go wrong in pipeline meetings?

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Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)

Hubspot

For example, you might purchase a list of 50,000 names and email addresses of people who live in Minnesota and don't have children. It presents you with opportunities to grow this list through genuine relationships with new customers. Promote those gated assets on your marketing channels. Run creative email marketing campaigns.

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