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How a 24-Hour Marketing Push Could Transform Your Nonprofit's Fundraising Strategy

Hubspot

Whether you're a nonprofit organization or not, maybe these campaigns will inspire you to do something similar in your marketing! charity: water launched their annual 2013 World Water Day campaign today, asking individuals of all ages to pledge their birthday to support ending the world water crisis. Quite the call-to-action , right?

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. The video below followed: Source: Vidyard.

Retail 101
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The Ultimate Guide to Creating Cold Emails That Convert From Sending Over 1 Billion Emails

Sales Hacker

PART III: The 4 Critical Parts of a Cold Email Campaign. Place your hands in your lap in a circular position with your palms up. Now tighten up your toes until they REALLY hurt. Move that feeling through your heels, up your ankles, and into your calves. Then up into your thighs. Now release them. My name’s X.”.

Up-sell 96
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8 Ways to Market Your Seasonal Business During the Off-Season

Hubspot

Whether you own an ice-cream shop on the Jersey shore, a ski shop in the mountains of Colorado, or a landscaping business in central Minnesota, you’ve experienced the challenges of the dreaded off-season. And up pops, hopefully, a ton of nostalgia-inducing reviews from happy patrons that have enjoyed Annie's fare in years past.

Niche 78
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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials also have their critics. What problems can advertorials solve?

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Sales Pipeline Radio, Episode 148: Q&A with Scott Ingram @ScottIngram

Heinz Marketing

Thank you to all our many followers of Sales Pipeline Radio. Fed up with the same old sales results? We got a big game coming up this weekend, the wild-card weekend. And what are you doing and focused on to set up a successful year for yourself? By Matt Heinz, President of Heinz Marketing. Pacific or listen later.

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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. I was at a little company in Minnesota called Stellent that was acquired by Oracle. So in some ways, things that are important, people will naturally bubble up to you if they know that there’s access.