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9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. Department of Justice lawsuit against Alphabet’s (GOOGL.O)

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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

A desire to share, educate, and to promote others. Personally, grew up in central Minnesota, happily married, dad to two amazing adult children. Tom takes the mystery out of social selling by consistently demonstrating key elements including … Authenticity. Personalization. Uniqueness. Welcome, Tom!

Sell 101
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Marketing collaboration and experimentation in action

Martech

At a somewhat smaller scale, Minnesota’s top newspaper, the Star Tribune, has been having success with Optimizely’s experimentation product. In final product news from the conference, Optimizely announced Real-Time Segmentation, promoting personalization at the moment of engagement. Real-time segmentation.

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This day in search marketing history: March 17

Search Engine Land

Google receives search warrant for identities of everyone who searched crime victim’s name 2017: Police in Minnesota obtained a court order requiring Google to divulge the identities of people who searched for the name or images of the local victim of financial fraud. 2009: Twitter was promoting Twitter Search.

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What Is Local PR and How Does It Work? [Examples]

Hubspot

Global manufacturer General Mills (products include Cheerios, Lucky Charms, Cinnamon Toast Crunch, and a number of other household breakfast cereals) provides grants every year for educational programming in Minneapolis, Minnesota. The Hometown Grants are how Minneapolis-founded General Mills gives back to its community.

Angle 94
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How a 24-Hour Marketing Push Could Transform Your Nonprofit's Fundraising Strategy

Hubspot

The Great Minnesota Give Together" From Razoo Giving. In 2012, November 16th was "The Great Minnesota Give Together," which involved 3,972 nonprofits and over 47,000 donors. Hundreds of local businesses promoted kick-off parties, concerts, and donation stations at bars, clubs, stores, and coffees shops across the city.

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Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)

Hubspot

Indeed, one of the greatest benefits of inbound marketing is that it’s continuous and compounding: By creating ownable assets to generate awareness, traffic, and thought leadership, you benefit from the content you’ve created and promoted even when you’re not in the midst of a significant campaign or push.