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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

A desire to share, educate, and to promote others. Personally, grew up in central Minnesota, happily married, dad to two amazing adult children. Connecting on LinkedIn just to jump right into a sales pitch. Earn the right to pitch. Personalization. Uniqueness. Welcome, Tom! You’ve burned a bridge and damaged your brand.

Sell 101
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Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)

Hubspot

Indeed, one of the greatest benefits of inbound marketing is that it’s continuous and compounding: By creating ownable assets to generate awareness, traffic, and thought leadership, you benefit from the content you’ve created and promoted even when you’re not in the midst of a significant campaign or push.

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We turned MarTech into a chatbot. This is what we’ve learned (so far).

Martech

and got back the following: AI: Marketing Mix Modeling (MMM) is a technique used by marketers to measure the impact of advertising and promotions across channels while controlling for external factors outside of a brand’s control, such as inflation or consumer sentiment. A user asked MarTechBot to “Tell me what I need to know about MMM?”

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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege).

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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

I was at a little company in Minnesota called Stellent that was acquired by Oracle. How do you really understand what their pitch looks like? How do you think about that kind of promotion and dilemma when you do have a very talented contributor wanting to make the move to management?

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The Advanced Guide to Emotional Persuasion

ConversionXL

According to the University of Minnesota , when you’re afraid, you adopt a survivalist mindset. Jennifer Aaker, a marketing professor at Stanford, asked each of her students to give a 1 minute pitch. One in ten students used a story in their pitch. You’ll be more selfish and less ethical. Our brains respond well to stories.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. I had never quit a job before unless it was due to a promotion or a better opportunity. Time to take notes. Lori Richardson.

Sales 130