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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

A desire to share, educate, and to promote others. Personally, grew up in central Minnesota, happily married, dad to two amazing adult children. But it starts with trying to find people I can help in some way, in order to build my network. Connecting on LinkedIn just to jump right into a sales pitch. Personalization.

Sell 101
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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege).

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Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)

Hubspot

Indeed, one of the greatest benefits of inbound marketing is that it’s continuous and compounding: By creating ownable assets to generate awareness, traffic, and thought leadership, you benefit from the content you’ve created and promoted even when you’re not in the midst of a significant campaign or push.

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We turned MarTech into a chatbot. This is what we’ve learned (so far).

Martech

and got back the following: AI: Marketing Mix Modeling (MMM) is a technique used by marketers to measure the impact of advertising and promotions across channels while controlling for external factors outside of a brand’s control, such as inflation or consumer sentiment. A user asked MarTechBot to “Tell me what I need to know about MMM?”

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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

I was at a little company in Minnesota called Stellent that was acquired by Oracle. How do you really understand what their pitch looks like? I also am a big believer that reaching out into networks and finding out how people have really done is an immeasurable feedback. I want to know when you win when it’s tough.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. I had never quit a job before unless it was due to a promotion or a better opportunity. Time to take notes. Lori Richardson. Joyce Johnson.

Sales 130
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Your connections on social media sites also may reveal opportunities to network. You can also organize contacts and track outreach using your CRM.

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