ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege).

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

OCTOBER 7, 2015

According to the University of Minnesota , when you’re afraid, you adopt a survivalist mindset. Jennifer Aaker, a marketing professor at Stanford, asked each of her students to give a 1 minute pitch. One in ten students used a story in their pitch. You’ll be more selfish and less ethical. Our brains respond well to stories.

Manufacturing 131

Manufacturing Pitch Presentation Conversion 131

Hubspot

MARCH 28, 2014

Indeed, one of the greatest benefits of inbound marketing is that it’s continuous and compounding: By creating ownable assets to generate awareness, traffic, and thought leadership, you benefit from the content you’ve created and promoted even when you’re not in the midst of a significant campaign or push.

Prospecting 74

Prospecting Niche Promote Networking 74

SaaStr

NOVEMBER 16, 2020

We actually put a tremendous amount of trust, I guess, in product managers. I was at a little company in Minnesota called Stellent that was acquired by Oracle. Harry Stebbings: Trust me. How do you really understand what their pitch looks like? I had somebody recently get promoted to CMO of a public company.

Pipeline 78

Pipeline Territory Price Product 78

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. I had never quit a job before unless it was due to a promotion or a better opportunity. Trust is built of five components. Trust yourself.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Salesforce

MARCH 11, 2024

When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts.

Sell 59

Sell Cross-sell Territory CRM 59