Adaptive Business Services
MARCH 23, 2022
Personally, grew up in central Minnesota, happily married, dad to two amazing adult children. Realized I didn’t want to do that forever, so I went back to school, got my MBA from the University of Minnesota Carlson School, spent 14 years in corporate marketing, 10 years with a small B2B-focused agency, then started my own consultancy in 2017.
Gong.io
APRIL 22, 2022
Continues with more content about the buyer (ripped straight from his LinkedIn bio), followed by how Gong can help solve the problem … void of marketing/corp jargon and product features/pitches. How did Mike know about Morgan’s love for Minnesota football? Wrapping with a non-threatening (warm) call to action — the Interest CTA!
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ConversionXL
JUNE 23, 2020
Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). Paypal tells the story of a teacher and a musician who came up with a creative plan that sparked generosity throughout Minnesota. What problems can advertorials solve?
ConversionXL
OCTOBER 7, 2015
According to the University of Minnesota , when you’re afraid, you adopt a survivalist mindset. Jennifer Aaker, a marketing professor at Stanford, asked each of her students to give a 1 minute pitch. One in ten students used a story in their pitch. You’ll be more selfish and less ethical. Our brains respond well to stories.
Heinz Marketing
AUGUST 24, 2020
Paul: That’s the opposite of where I grew up in the Midwest and I was born in Minnesota. Especially Minnesota, summer is so short. So somebody at Amazon who wants to get funding for a project actually has to apply to this funding as if he was pitching a VC, like looking for funding as a VC. Take water with you everywhere.
Hubspot
MARCH 28, 2014
For example, we created a video highlighting employee successes with our program and created two versions of the video: one that we could use to pitch additional external business, and one solely focused on helping the influencer make the case for the success of our program internally.
Martech
APRIL 28, 2023
It is an American multinational conglomerate corporation headquartered in Maplewood, Minnesota. Earlier I wrote about the idea I had about creating a self-testing quiz and simulating a sales pitch. It can also be used to convey a sense of appreciation or enjoyment, as in “MMM, this pizza is delicious!”
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