Search Engine Land

APRIL 18, 2023

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. The potential implications of these lawsuits may directly impact advertisers’ strategies, costs, and overall effectiveness of their digital campaigns.

Government 90

Government Legal Contract Campaign 90

Search Engine Land

JUNE 14, 2023

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

Commission 95

Commission Retail Advertising/ Marketing Engineering 95

Hubspot

MARCH 15, 2019

By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market. Nowadays, generic, spray-and-pray marketing campaigns don’t fly with consumers anymore. If you can’t relate to each segment of your target market, then you might as well pause all your campaigns.

Education 78

Education Campaign Price B2B 78

Hubspot

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. 3) Coca Cola. Source: ShareaCoke.com. The Example.

Retail 101

Retail Price Campaign Legal 101

ConversionXL

FEBRUARY 19, 2012

“If you’re a left-handed single woman in Minnesota, you owe it to yourself to watch this”). Consider product complexity and price. Have a different drip email campaign (autoresponder sequence) in place for each, varying the messages and the time before you ask for the sale. Turning leads into customers.

E-commerce 131

E-commerce Education Up-sell Relationship building 131

SaaStr

NOVEMBER 16, 2020

Why does Andy think the seat-based pricing model in SaaS will die? Why is volume-based pricing optimal? How does one instil volume based pricing without disincentivizing usage? I was at a little company in Minnesota called Stellent that was acquired by Oracle. What are the downsides of it?

Pipeline 75

Pipeline Territory Price Product 75

Hubspot

FEBRUARY 4, 2013

Whether you own an ice-cream shop on the Jersey shore, a ski shop in the mountains of Colorado, or a landscaping business in central Minnesota, you’ve experienced the challenges of the dreaded off-season. The more raw and interesting content you can get from your customers, the better your off-season marketing campaigns will be.

Niche 78

Niche Real Estate Start-ups Service 78