Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. The value of a secret isn’t static. Surprises can work the same way.
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