Hubspot

MAY 7, 2018

To promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker. Johnnie Walker : Jane Walker. Photo Credit: PR Examples. BBC Scotland : Scotland From the Sky: Glen Coe.

Campaign 101

Campaign Transportation Launch Hospitality 101

ConversionXL

NOVEMBER 27, 2019

In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. The value of a secret isn’t static. Surprises can work the same way.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. The value of a secret isn’t static. Surprises can work the same way.

Customers 101

Customers Strategize Campaign Manufacturing 101

Spiro Technologies

FEBRUARY 13, 2023

Adam Honig: Oh, that sounds like a great promotion. Does that mean that you need to have like a big team of folks kind of working the supply chain angle to make sure you’ve got all the components all the time? And a lot of the purchasers, are they state departments of transportation or other government agencies?

Customers 52

Customers Construction Manufacturing Government 52

Spiro Technologies

FEBRUARY 13, 2023

Adam Honig: Oh, that sounds like a great promotion. Does that mean that you need to have like a big team of folks kind of working the supply chain angle to make sure you’ve got all the components all the time? And a lot of the purchasers, are they state departments of transportation or other government agencies?

Customers 52

Customers Construction Manufacturing Government 52

Hubspot

SEPTEMBER 23, 2020

On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. Many of us are doing two types of livestreaming these days: online meetings or webinars with colleagues, and livestreams related to promoting our products or services.

Transportation 101

Transportation Electricity Follow-up Angle 101

ConversionXL

APRIL 4, 2012

Show the products from different angles, in context, make them zoomable. In fact, orders with free shipping average around 30% higher in value those that charge a few bucks for transport. Promote shopping cart contents. People want to see what they’re getting. The more the better. Check it out. But how attractive is it?

Conversion 134

Conversion E-commerce Retail Cross-sell 134