How To Sell Conversion Rate Optimization To Your Boss
ConversionXL
MAY 14, 2014
” “ We explained CRO as a way of doing e-commerce business, not as a fancy »buzzword«. He told me having eCommerce as the focal point for both Marketing & IT resharpened everyone’s focus and having one united goal has brought on promising (double-digit) growth. And it made the snowball roll.
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