article thumbnail

Attraction Marketing: What It is & How to Master It

Hubspot

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." It's also a great method for lead generation — by sharing accessible, educational content, you are converting possible leads early on in their buyer's journey.

Angle 101
article thumbnail

10 Sales closing questions to seal the deal

PandaDoc

Sharp angle close The sharp angle close is also known as the discount close. The sharp angle close is an attempt to edge out the competition and build trust with a new client or customer. Do you need this functionality or that? Questions like “are you looking for a solution to X problem?”

Closing 52
article thumbnail

The Ultimate Guide to Video Marketing

Hubspot

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. At 30fps, 30 x 2 = 60, equalling a shutter speed of 1/60.

Angle 101