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Want to Know a Secret? Your Customers Do.

ConversionXL

“People judged information presented in documents ostensibly produced by the Department of State and the National Security Council as being of relatively higher quality when those documents were secret rather than public.” For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Experiment 3.

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

“People judged information presented in documents ostensibly produced by the Department of State and the National Security Council as being of relatively higher quality when those documents were secret rather than public.” For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Experiment 3.

Customers 101
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How to Explore Business Ideas: A Guide for Entrepreneurs

Lead Fuze

Maybe there’s an angle they haven’t explored or a service gap wider than the Grand Canyon waiting for someone savvy enough—like you—to fill it. Picture the bustling streets of LA, where every corner presents a new opportunity; this is where your venture must stand out.