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Google’s literature is a helpful reminder of a couple of angles to the third-party cookie phaseout that go beyond tracking: Usability issues lurk everywhere if you don’t get a handle on your site’s embedded content and widgets. You will: Find areas to cut without compromising your pipeline. Check that “add to calendar” function!)
generating leads, improving sales pipeline) -- showed even better results. They might even be solving the same problem (increase revenue), but be focused on unique angles of that problem (increase brand awareness vs. increase MQL to SQL conversion rate). social media, email marketing) -- showed some positive results.
We customize our displays with reference to the specific client’s ICP, the salesperson’s territory, the solution angles, the messaging inroads and more. So we’ve made our Priority Engine interface much more intuitive for the individual sales user.
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