article thumbnail

Local search in 2024: Key trends and tactics for marketers

Search Engine Land

For example, a searcher looking for hospitals may need to know doctors at that location, insurance options, specialties, and more. As more content is delivered within the search results, click-through rates from informative queries are likely to drop. We need to start adding new metrics as part of our tool kit.

article thumbnail

Adapting to the New Era of Search, According to Moz's SEO Scientist

Hubspot

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. There are a multitude of reasons to explain this shift.

article thumbnail

Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

As a result, they’ve seen click-through-rates increase “dramatically.”. What we found,” Eagan continued, “is that veterans at highest risk of suicide [also have] significantly increased rates of all-cause mortality, accident morality, overdoses, violence, [and] opioids.”

Sports 131