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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

FEBRUARY 19, 2024

For example, a searcher looking for hospitals may need to know doctors at that location, insurance options, specialties, and more. AI streamlines content customization for various regions, enhancing efficiency, speed, and scalability. Sometimes, it can be challenging for brands to move fast and update regional information easily.

Objectives and Key Results 114
Objectives and Key Results Territory Real Estate Hospitality 114
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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

OCTOBER 4, 2018

As a result, they’ve seen click-through-rates increase “dramatically.”. Folding online data, such as search patterns, into sales data can better manage inventory, especially at a regional and local level. They built propensity models based on search behavior and created high-value lookalike audiences.

Sports 131
Sports Clients Engineering Niche 131
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