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The Value Of Events Intrinsic Value : In-person events can help SaaS companies build relationships with potential customers and partners in ways that digital marketing tactics may not. During events, the goal is to book demos, close deals, and increase brand awareness, and with a strong strategy, you can accomplish this.
So far, not even the most, ahem, venerable salespeople have been able to produce anything close to a stereotypically aggressive pitch that you might call a hard sell. However, my sales jobs have consistently been what is now called “full-cycle,” meaning that I made calls, booked appointments, and met with the prospective clients myself.
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