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How to create service pages that rank and convert

Search Engine Land

Highlight or bold important text, such as your CTAs, contact information, or keywords that highlight what your service is about. If the audience coming to your service page isn’t quite ready to buy, consider adding CTAs to talk to your sales team or get a free consultation. Use meaningful headers to organize the page.

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16 marketing automation platforms your organization should consider

Martech

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Users of the platform can use contact/lead scoring capabilities to score leads based on a range of data points and actions.