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How to create service pages that rank and convert

Search Engine Land

If the audience coming to your service page isn’t quite ready to buy, consider adding CTAs to talk to your sales team or get a free consultation. On this plumbing repair service page, the company has added multiple CTAs that urge customers to give them a call or request an appointment: Get the daily newsletter search marketers rely on.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

London, New York, Philadelphia, and Kansas City are just a few of the many cities who have appointed Chief Technology Officers to pursue smart city technology. According to a TATA Consultancy Survey and Business Insider , “Manufacturers utilizing IoT solutions in 2014 saw an average 28.5% That’s pretty substantial growth.

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16 marketing automation platforms your organization should consider

Martech

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Key clients include DocuSign, Panasonic, Mack Trucks, Movember, Kansas City Chiefs and the Tampa Bay Lightning.