Martech

AUGUST 19, 2021

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. Even for TV, appointment viewing doesn’t exist except for news and sports.”. Keyword blocking. It’s not how people are living their lives these days.

B2B 113

B2B Electricity Retail B2C 113

Pointclear

MARCH 19, 2013

Dan tells his consulting clients about well-known brands, like Ford Motor Company, General Electric, and Kentucky Fried Chicken, that only achieved success after their founders failed thousands or even tens of thousands of times. You might call us mind hackers,” Dan says, about consulting’s foundation in neuroscience.

Conversion 105

Conversion Electricity Cold Call Appointment 105

Hubspot

APRIL 12, 2015

In 2007, I was brand new to the storied advertising agency DDB, having been appointed chief communications officer. Creator Matthew Weiner had consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline for Mad Men. Of course, we’re all impacted by advertising.

Electricity 73

Electricity Sports Campaign Cross-sell 73