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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. For example, if a B2C company suddenly needs to focus more on customer retention rather than acquisition, it may find itself overstaffed with acquisition specialists.

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Oracle enhances its Unity CDP offering

Martech

” In a nutshell, Account Profile Explorer “shortens the assembly line of the sales and marketing flow.” Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C. “We still have a B2C business that we’re committed to.

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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

Any disruption to an assembly line or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. The result? Your company can do the same.