Martech

MAY 5, 2025

They blow up the traditional marketing assembly line, where roles are rigidly defined. Coveys principles, trusted by millions as an excellent foundation for personal and business growth, align with the principles of Positionless Marketing. Instead, they have agility, intelligence and execution speed in defining success.

Assembly Line 103

Assembly Line Campaign Negotiate Strategize 103

Partners in Excellence

MARCH 9, 2020

Specialization prevails as customers are moved from sales specialist to sales specialist, passing along the optimized sales assembly line. However, great sales people continue to recognize that buying and, consequently, selling is about people, consequently, about high impact relationships.

Sell 97

Sell Assembly Line High impact Up-sell 97

Partners in Excellence

DECEMBER 5, 2019

We pitch our products, we manage customers to fit into our selling process, we move customers through our sales assembly line because it is more efficient for us, though perhaps not helpful to what the customer is trying to do. How we engage the customer, how we develop empathy, trust, how much we care and demonstrate that care.

Assembly Line 78

Assembly Line Territory High impact Technology 78