Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

B2B 103

B2B GTM Cross-sell High impact 103

Highspot

DECEMBER 8, 2020

What are the six stages of the B2B buying process. How do you engage a B2B buyer? Be prepared to support each one with a personalized approach. What Are the Six Stages of the B2B Buying Process. Though every buyer interaction will be unique, in general the B2B buying process can be broken down into six main phases.

Drivers/motivators 98

Drivers/motivators B2B Negotiate Closing 98

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. What is one a-ha moment you’ve had in your sales career? Anita Nielsen is a best-selling author and sales performance coach.

Sales 130

Sales Start-ups Up-sell Cross-sell 130