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It’s been great to see new solutions come to market specifically aimed at Presales – often called TechnicalSales or Sales Engineers. Their Sales Development Landscape is a great resource for finding tools and services for SDR organizations. [1] 1] They can also sell to B2C but B2B has to be a primary focus. [2]
I think a couple of them that popped out is just how do you define sales ops, marketing ops, and customer ops at your organization today? What I mean by that is in marketing ops, you could have a very strong like B2B marketing ops, and a B2C marketing ops, and maybe even an e-commerce side there.
The Sales Lead Management Association endeavors to be the voice of the expanding marketing technology field that manages prospect responses to lead generation programs by B2B and B2C companies. The belief is that if you cannot manage sales leads you cannot manage sales. A Post Worth Your Time . Do you Know Them?
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