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What you have to know about conversion optimization

ConversionXL

Why do conversion optimization? Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales. Why don’t you test? How do you know if your conversion rate is high enough? It depends.

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Climate change SEO survey: Making the web more sustainable

Search Engine Land

But first, let’s explore why the link between SEO and climate change matters. Why ask SEOs about climate change? 47% of respondents’ main area of SEO expertise was in technical, 34% content and 9% ecommerce. 47% of respondents’ main area of SEO expertise was in technical, 34% content and 9% ecommerce.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

And for leveling up your sales skills, nothing beats a good sales book. I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. This list is not endorsed or sponsored in any way.

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts.

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