Remove blog digital-sales-rooms-are-pretty-lame-and-heres-why
article thumbnail

5 Things You Need to Do to Create a Category with Gainsight (Video + Transcript)

SaaStr

Nick Mehta: And we’re here to talk to you about how category creation isn’t something that you find. That’s the situation Gainsight CEO Nick Mehta and CMO Anthony Kennada found themselves in when they joined the company that would become Gainsight in 2013. Want to see more content like this session? FULL TRANSCRIPT BELOW.

Growth 52
article thumbnail

9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

Amazon carried out their own research in this area and discovered that, for every 100ms of page load time, there was a 1% decrease in sales. The takeaway here is simple: less is more. The question becomes… what do you do if you don’t have enough traffic to run valid tests ? What if you don’t have the resources? fewer searches.