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Customer-centric SEO: Adapting your search strategy for success

Search Engine Land

This article explores how integrating customer insights into your SEO strategy can help you succeed in the evolving search landscape. However, a keyword-centric approach lacks foresight into future trends and fails to prioritize the customer. The following are alternative ways to gain insights to shape your future content strategies.

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How to hire the right sales reps (and keep them!)

PandaDoc

Many businesses think that improved AI and data forecasting can optimize sales performance by transforming it from an art form into a science. But, while it’s true that data can improve sales, it’s no excuse for failing to hire the right sales experience for your team. Let’s get to it. Before you start: Sales reps by the numbers.