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A Bigger Piece Of The Pie

Partners in Excellence

Fortunately, through the work of Matt Dixon and Ted McKenna, we are learning how to do this. Matt and Ted tell us this is driven by indecision–the fear of messing up. This weekend, in celebration of the beginning of summer, I was invited to a dinner with friends. But what about the other 56% of that “left over pie.”

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Customers And Sellers, Conflicting Systems

Partners in Excellence

We focus on our effectiveness, efficiency, and productivity in generating revenue. How do we adapt our systems to complement those of our customers, how do we help them adapt their systems in a way that we might more effectively help them achieve their goals. They may be less practiced with these, but they have these in place.

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There Is Still “Low Hanging Fruit” In This Economy!

Partners in Excellence

And, thanks to the upcoming The Jolt Effect , from Matt Dixon and Ted McKenna , we have a better understanding of that 60%. If they aren’t moving forward in improving their productivity, effectiveness, efficiency, the impact of an economic downturn may be more severe. The first isn’t surprising.

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Helping Customers Buy!

Partners in Excellence

And the interesting effect of doing this, is when create great value in helping our customers buy, we are also having a great, value based impact on who they choose. Afterword: The data on the no decision made comes from the great work done by Matt Dixon and Ted McKenna in The Jolt Effect. We qualify them.

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Buying Is Broken! What’s This Mean For Selling?

Partners in Excellence

Instead of provoking them to make a decision, it actually has the opposite effect of making them more worried and indecisive. Afterword: Much of this post was very loosely based on some of what Matt Dixon and Ted McKenna talk about in their upcoming book, The JOLT Effect! They worry about risk.

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