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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players.

Product 110
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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

There was this, too: Our opening video that gave away all the secrets of growing…growth: [This post contains video, click to play]. They can work if: You get your research questions right. You stop focusing on presenting “numbers” and present information. your users are not psychics. CXL Live is an experience.

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The Ultimate Guide to Video Marketing

Hubspot

It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your audience. Video has absolutely dominated social.

Angle 101
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The Definitive Guide to SaaS Sales: Models, Metrics, and More

Outreach

More generally, SaaS refers to an easily accessible online service that can be customized to meet user needs. To do so, SaaS salespeople should be fluent in technology, have the ability to create strong connections, possess strong sales skills, and have insights into their customers’ needs and behavior. What is SaaS Sales?