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How-to Guide to Persuasive Writing

ConversionXL

If you want to know how you can become better at writing persuasively, keep reading. I have analyzed examples of masterful copy, and identified the 3 core elements they all have in common. They are: What you say. How you say it. How you structure it. What you say. Know your audience. Talia Wolf, GetUplift.co. What drives them? What are their hopes?

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

A high-level perspective It is not uncommon for a high-tech company to announce a modest shortfall in its quarterly projections and incur a 30 percent devaluation in stock price on the following day of trading. It's one of those books that you have to read if you work in sales or technology. Table of Contents. A war analogy. Conclusion.

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Vanguard decided that focusing on customer experience would help them differentiate from their competitors: Set up experimentation around customizing and personalizing the customer experience. What a rush—24 speakers over three days at a picturesque resort. CXL Live is an experience. They can work if: You get your research questions right.