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How to Start Email Marketing Agency: A Success Guide

Lead Fuze

This guide will provide a comprehensive overview of the steps needed to establish and operate a successful email marketing agency, from understanding legal requirements and privacy laws to implementing effective strategies for audience segmentation and campaign types. And if any subscriber is from California, CCPA applies.

Legal 52
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Cold Emails: Can They Work, Or Are They Just Spam?

ConversionXL

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. Often, “successful” cold email strategies end up in a blog post, which leads thousands to replicate it, destroying its effectiveness in the process. Why would anyone want to use cold email?

CTR 130
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Are you going after these yet?

Territory 111
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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. Gone are the days of advertising to everyone in San Francisco, California. You don’t want to optimize for CTR or conversion rate. The Current State of PPC.

CTR 90
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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3

Heinz Marketing

Measuring Marketing Effectiveness: This involves understanding which marketing channels, campaigns, or tactics contribute most significantly to conversion or desired outcomes. Event tracking is set up to monitor specific actions taken by users on your website, such as for submissions, video views, or downloads.

Customers 103
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It’s Time to Put SMS Out of Its Misery

Hubspot

Followed up by a bit.ly Many singular chat sessions can get up to that length?—?and But have you tried shooting a quick text from California to your friend in Germany lately? “If Now that sounds like a great way to spend a week leading up to an exciting new launch. And chatbots are right up there with it.