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What California's New Data Privacy Act Means for Marketers

Hubspot

By staying up-to-date on their products and offerings, I'm able to make better purchasing decisions. Here, let's dive into what The California Consumer Privacy Act (CCPA) means for you as a marketer, and how it differs from GDPR. And What Does it Mean for the Marketing Industry? CCPA Requirements. What does this law mean for me?

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3 key trends impacting search marketing today

Search Engine Land

Organizations that violate the GDPR can be fined up to €20 million or 4% of their global annual turnover, whichever is greater. Another watershed event – albeit forthcoming – is on July 1, 2023, when CPRA (California Privacy Rights Act) becomes fully enacted. CPRA has some legislative teeth with heavy penalties for non-compliance.

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Digital Privacy and Compliance: How B2B Marketers Can Navigate New Regulations

Heinz Marketing

We understand that while third-party data allows superior campaign targeting, it can get out of control if not managed appropriately. California’s regulations were a wake-up call for the handful of companies that ignored the GDPR guidelines. Introduce Broad Targeting Targeted marketing campaigns are not going away.

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14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. 1) Nike: Just Do It.

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What is call analytics and how does it deliver key insights to marketers?

Martech

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. The data can also be used post-call to feed CRM systems and trigger nurturing campaigns.

Campaign 101
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2024 Predictions: Social media’s evolution

Martech

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. As the vitriol ramps up in an election year, will users opt out? “We The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years.

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How to Start Email Marketing Agency: A Success Guide

Lead Fuze

This guide will provide a comprehensive overview of the steps needed to establish and operate a successful email marketing agency, from understanding legal requirements and privacy laws to implementing effective strategies for audience segmentation and campaign types. And if any subscriber is from California, CCPA applies.

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