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How to Start Email Marketing Agency: A Success Guide

Lead Fuze

This guide will provide a comprehensive overview of the steps needed to establish and operate a successful email marketing agency, from understanding legal requirements and privacy laws to implementing effective strategies for audience segmentation and campaign types. And if any subscriber is from California, CCPA applies.

Legal 52
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12 Email Marketing Techniques to Achieve Sales Plan Over Fulfillment

Sales Pop!

Here are some key techniques that will help you build a sales magnet for your email campaign. If you didn’t get a chance to automate your email marketing campaign, now is a perfect time. Moreover, automated emails prove to have a 17.27% higher click-through rate than regular emails. Set up email funnels.

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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. 110 000+ Twitter followers. Some of them good, some not so much. Before you start. Borderless world.

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Cold Emails: Can They Work, Or Are They Just Spam?

ConversionXL

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. Often, “successful” cold email strategies end up in a blog post, which leads thousands to replicate it, destroying its effectiveness in the process. Why would anyone want to use cold email?

CTR 130
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The Google anti-trust trial: A deep dive into the details

Martech

As the trial is set to cover many Google search-related issues, we have organized the updates by topic to make the timeline easier to follow. Antonio Rangel, a California Institute of Technology economist, testified that Google’s defaults discourage users from switching, saying switching to a different search engine is not easy.

Trust 79
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids.

Territory 111
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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3

Heinz Marketing

Measuring Marketing Effectiveness: This involves understanding which marketing channels, campaigns, or tactics contribute most significantly to conversion or desired outcomes. Event tracking is set up to monitor specific actions taken by users on your website, such as for submissions, video views, or downloads.

Customers 103