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How to conduct audience research for paid search

Search Engine Land

Does one of your product categories have a sky-high click-through rate that you weren’t expecting? Maybe a new product launch is getting super high engagement but no purchases? It’s unlikely that all of your ads performed at similar click-through rates, conversion rates or had the same ad strength.

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12 Email Marketing Techniques to Achieve Sales Plan Over Fulfillment

Sales Pop!

Moreover, automated emails prove to have a 17.27% higher click-through rate than regular emails. Instead, you can use something like “Anna, hello from sunny California” to grab their attention right away. Launching a sales-prompting email campaign is never easy. Make your brand central. A/B test your emails.

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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. So, is CTR just a vanity metric now?

CTR
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

Our very best day for conversion rate is Friday, but it’s also the lowest click through rate days. Dig into the keywords in the Red Widget Group to find out which ones are generating impressions without clicks. Do you notice spikes a few days after your content launches? We should look toward.

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It’s Time to Put SMS Out of Its Misery

Hubspot

But have you tried shooting a quick text from California to your friend in Germany lately? “If If you launch on FB Messenger in the same four countries, it’s one launch and of course 1 cost structure (free) and the build is to a single API. Now that sounds like a great way to spend a week leading up to an exciting new launch.

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The Google anti-trust trial: A deep dive into the details

Martech

Antonio Rangel, a California Institute of Technology economist, testified that Google’s defaults discourage users from switching, saying switching to a different search engine is not easy. Instead, Google ranks ads based on bid price, predicted click-through rate (PCTR), and a “Beta” factor estimating long-term negative effects.

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

Gone are the days of advertising to everyone in San Francisco, California. Always test conversions and analytics prior to launching any PPC campaign and confirm everything works properly.”. By writing better ads, you can dramatically reduce the cost per click and increase your impression share.

CTR