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How Canva is approaching B2B customers with AI-powered tools

Martech

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. Canva’s platform for businesses, Visual Suite, was launched 18 months ago. kicks off this week with social media, digital ads, TV and out-of-home in New York and California markets.

B2B 114
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How To Get Started With Email Segmentation

Salesforce

Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts.

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Instacart to start serving ads on Good Food Holdings shopping carts

Search Engine Land

Customers using the AI-powered smart carts will soon be greeted by ads on the trolley’s home screen, featuring launch partners such as Del Monte Foods, Dreyer’s Grand Ice Cream, and General Mills Why we care. Instacart is set to start serving ads on Caper Carts in Good Food Holdings banner stores. Store locations.

Retail 86
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The march to CCPA compliance is a slow one

Martech

The California Privacy Rights Act (CPRA) expands on the California Consumer Privacy Act (CCPA) and went into effect at the beginning of 2023. California’s Attorney General Rob Bonta launched a Consumer Privacy Interactive Tool that allows consumers to easily send notice to non-compliant companies.

B2C 79
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The ethics of AI-powered marketing technology

Martech

The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly. However, AI also introduces a new legion of ethical considerations for marketers to navigate. Dig deeper : Marketing leaders, are you actually ready for AI?

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3 key trends impacting search marketing today

Search Engine Land

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. Another watershed event – albeit forthcoming – is on July 1, 2023, when CPRA (California Privacy Rights Act) becomes fully enacted. Google introduced Smart Bidding in 2013 with the launch of target CPA (tCPA) bidding.

Campaign 105
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2024 Predictions: Social media’s evolution

Martech

Smaller communities and sharper focus on audience “With the overwhelming vastness and noise of the internet, people have been carving out community spaces that feel more manageable,” said Arianna Crawford, social media manager at Big Valley Marketing, a California-based consultancy.