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CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

That means they still have 85% of the market left to tackle. Toast’s Go To Market Structure Toast has seen unprecedented growth on the revenue side, so let’s look at the customer acquisition strategy. The folks on the sales and marketing teams helped think through the rollout process, from resourcing to territory planning.

Growth 77
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(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales

Cience

When getting ready to launch their first Outbound Go-To-Market, the same personas that took initial meetings (referrals from CEOs and CMOs) will be much more difficult to entice without the benefit of familiarity. Let’s say you are looking for VPs of Technology in Northern California.

B2B 105
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Most Consumers Changed Brands in 2020: Research Explains Why

Hubspot

For example, Facebook recently launched a tool called Facebook Shops , which enables any company with a Facebook or Instagram Business page to create a mini-online store that links with all platforms owned by the social media brand. 5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy.

Gambling 101
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Episode 24: How Fiber52 is Upending the Textile Industry with Sustainable Dying

Spiro Technologies

Transcript Adam Honig: Now, I’m listening to your accent, Graham, and I’m definitely thinking Southern California. Graham Stewart: California. Adam Honig: So, we were talking earlier about how you go to market with this and you’re licensing the technology to manufacturers. Do I have that right?

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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

I’m a California kid from the Bay Area. But I think for me, the interesting lesson was on how to place go-to-market bets, sitting with and understanding how uncomfortable that can make you feel. And how did you come to lead the sales and the success team at the rocket ship, and one of my favorite products, being Loom?

Sales 71
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Sales Pipeline Radio, Episode 149: Q&A with Tiffani Bova @Tiffani_Bova

Heinz Marketing

I am in Los Angeles, California, and it’s, not a cloud in the sky, but it’s a little brisk today here for us. How are you trying to go to market? It was launched in August. Matt: Are you somewhere warm, are you in one of the two normal locations or where is Tiffani in the world today?

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Sales Pipeline Radio, Episode 257: Q & A with Adriel Sanchez @Adriel_S

Heinz Marketing

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 101