SaaStr

DECEMBER 3, 2020

I’m a California kid from the Bay Area. And upon meeting the team, I was just blown away by the people. I want to meet Joe.” But I think for me, the interesting lesson was on how to place go-to-market bets, sitting with and understanding how uncomfortable that can make you feel.

Sales 68

Sales Cross-sell Start-ups Growth 68

SaaStr

JULY 19, 2019

They have hoovered up all the talent, they’re incredibly aggressive; I mean you go look at Amazon’s services page on Amazon web services. They have products that I don’t even remember them launching that are now on their tenth iteration. And they’re also hoovering up all the talent.

Cross-sell 52

Cross-sell Up-sell Start-ups Engineering 52

Heinz Marketing

JANUARY 21, 2019

I am in Los Angeles, California, and it’s, not a cloud in the sky, but it’s a little brisk today here for us. How are you trying to go to market? It was launched in August. And even something as simple as changing your staff meetings from Monday to Wednesday, driving a different way to work.

Pipeline 70

Pipeline Growth Sales Technology 70

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 52

X-functional Drivers/motivators Start-ups Engineering 52

Sales Hacker

OCTOBER 7, 2021

She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

OCTOBER 22, 2019

It’s always nice to be in sunny northern California, in the Bay Area. What are some of the go to market strategies that you’ve found successful in the S and B space? So the question was, what are some of the go to market strategies that we found successful in small business, in the small business space?

Government 40

Government Technology Technology User Experience 40

SaaStr

JUNE 12, 2020

Although Zapier is based in Sunnyvale, California, it employs a workforce of 250 employees located around the United States and in 23 other countries. This is where the cloud meets. Jason Lemkin: That’s how our marketing team uses it. This interview was recorded in February 2020. This podcast is sponsored by Guru.

Start-ups 68

Start-ups Engineering Product Follow-up 68

Heinz Marketing

SEPTEMBER 6, 2021

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 101

Pipeline Sales Up-sell Government 101