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(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales

Cience

When getting ready to launch their first Outbound Go-To-Market, the same personas that took initial meetings (referrals from CEOs and CMOs) will be much more difficult to entice without the benefit of familiarity. Let’s say you are looking for VPs of Technology in Northern California. Quantity doesn’t always mean quality.

B2B 105
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Most Consumers Changed Brands in 2020: Research Explains Why

Hubspot

In another recent report from McKinsey , researchers similarly predict that successful high-demand brands will develop an integrated approach between their supply teams, sales, and marketing departments. 5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy.

Gambling 101
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Funding in the Time of Coronavirus with Mark Suster (Video + Transcript)

SaaStr

Maybe you want to launch a business. First of all, in the last four weeks, more jobs have been lost in our country than exists in total in California or Texas. California employees about 17 million people, Texas about 15 million. Anyone who studied economics will know when supply greatly exceeds demand, prices drop.

Finance 76
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Episode 24: How Fiber52 is Upending the Textile Industry with Sustainable Dying

Spiro Technologies

Transcript Adam Honig: Now, I’m listening to your accent, Graham, and I’m definitely thinking Southern California. Graham Stewart: California. In processing, specifically in cotton, it tends to go on for a long time. Graham Stewart: Well, I think you have to know your market very well. Do I have that right?

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“From Hackathon to Unicorn” Talkdesk Co-Founder Tiago Paiva and SaaStr CEO Jason Lemkin (Video + Transcript)

SaaStr

Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. And then I want to have some, really dig in, substantively, on going up market. Because we all go … most of us in this room are going to go up market, we’re going to raise our prices. Transcript.

Launch 104
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Busting the Myths About Startup Success with BlackLine’s Founder CEO (Video + Transcript)

SaaStr

I’m also a serial launch entrepreneur. For those of you that don’t know Southern California, that’s the movie business, Hollywood. I’d go, “Oh my God, how did I miss that?” ” Cannot put a price on that. .” [laughs] They didn’t realize it.

Start-ups 108
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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 63