Heinz Marketing

MARCH 11, 2019

We got some criticism saying Paul’s being down and negative just because it’s raining here in Southern California. The best job in the world is to be the weatherman in Southern California because every day it’s 70 and sunny. I think that’s one of the underlying principles of account-based marketing.

Pipeline 62

Pipeline B2B Sales X-functional 62

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 52

X-functional Drivers/motivators Start-ups Engineering 52

Heinz Marketing

JANUARY 25, 2021

As marketers, we focus so much on direct demand gen, direct sales– we focus on this direct line of sight that marketers control and yet there is so much leverage and opportunity for so many people in their partner ecosystems. I ask Jason why is this function so interesting? What about partner marketing is so exciting?

Pipeline 86

Pipeline Sales X-functional B2B 86