Heinz Marketing

MARCH 11, 2019

Earlier this week, our guest today and many people in the B2B marketing were down in Scottsdale for the B2B Exchange, which many years, including this year kind of represents the beginning of spring conference season. I think that’s one of the underlying principles of account-based marketing. Matt: Right.

Pipeline 63

Pipeline B2B Sales X-functional 63

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 74

GTM Negotiate Profit margin Contract 74

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Sales ramp-up time represents the average amount of time it takes a new salesperson to become fully productive. Ramp-up = amount of time spent in training + average sales cycle length + X.

X-functional 94

X-functional Quota Cross-sell Contract 94

Heinz Marketing

JANUARY 25, 2021

As marketers, we focus so much on direct demand gen, direct sales– we focus on this direct line of sight that marketers control and yet there is so much leverage and opportunity for so many people in their partner ecosystems. I ask Jason why is this function so interesting? What about partner marketing is so exciting?

Pipeline 87

Pipeline Sales X-functional B2B 87

Sales Hacker

MARCH 2, 2020

It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. This book represents an upgrade of the popular sales framework for business professionals in the new digital economy. The Little Red Book of Selling. Jeffrey Gitomer.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 52

X-functional Drivers/motivators Start-ups Engineering 52

Heinz Marketing

FEBRUARY 5, 2018

Not so that we’re functioning as a curation and we’re positioning it in a different kind of segment than it would normally be on our site. But again, we’re still going back to all our user generated data in the first place and then just reorganizing that and showcasing it in different ways. We did this thing.

Pipeline 53

Pipeline B2B Sales Pitch 53