CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil
SaaStr
NOVEMBER 3, 2023
Due to the non-desk worker nature of restaurants, Toast has two models for acquiring customers: Selling in the field A remote inside sales team Why the two models? More Territory Per Rep Doesn’t Mean More Sales Was Toast methodical in the way they segmented or rolled out nationwide? So, how do they get customers?
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