Hubspot

APRIL 1, 2018

It was a breaking story across the marketing and advertising industry. Pepsi even released counter-ads shortly after the campaign launched. California Milk Processor Board: Got Milk? Thanks to the California Milk Processor Board's "Got Milk?" campaign, milk sales in California rose 7% in just one year. The Lesson.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

NOVEMBER 13, 2017

6) California Milk Processor Board: Got Milk? Thanks to the California Milk Processor Board's "Got Milk?" campaign, milk sales in California rose 7% in just one year. The Mac vs. PC debate ended up being one of the most successful campaigns ever for Apple, and they experienced 42% market share growth in its first year.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Hubspot

JULY 24, 2012

And your job's not over after just one yes -- it takes several progressive "yeses" in order to move someone down your sales and marketing funnel. In March 2004, Google launched a private beta of their free email service, Gmail. The Secret to Irresistible Marketing Offers. So how do you persuade more people to say "yes"?

Technique 66

Technique Launch Promote Construction 66

Hubspot

JANUARY 17, 2014

1) Will Ferrell''s Anchorman 2 Promotion. But in the months leading up to its premiere, Will Ferrell dressed as Ron Burgundy and traveled around the world promoting the movie. When a big-budget movie comes out, there is typically a lot of promotion about it. 2) California Milk Processor Board''s "Got Milk?"

Campaign 77

Campaign Entertainment Sports Promote 77

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? February 8, 2015.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

MAY 8, 2018

If you were to share a promotion even every other week, you’d be spending well over $100,000 a year to send a couple dozen sentences to your list. But have you tried shooting a quick text from California to your friend in Germany lately? “If Now that sounds like a great way to spend a week leading up to an exciting new launch.

Click Through Rate 71

Click Through Rate CTR Launch Conversion 71