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How To Get Started With Email Segmentation

Salesforce

Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts. No more code required.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

Account development representative (ADR) A sales professional responsible for developing sales strategies, identifying potential customers, maintaining market awareness, and initiating outreach to book more demos and meetings. A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation.

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What Is Lead Qualification and How Does It Work?

Salesforce

Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company.