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Why we care about compliance in marketing

Martech

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. It all started with the California Consumer Privacy Act (CCPA), which came into effect about a month after GDPR did. Stateside, there has been more action.

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Confused By New Data Privacy Laws? Start Here

Salesforce

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. The California Consumer Privacy Act (CCPA) introduced equivalent rights for California residents in 2018. residents to whom these rights apply.

Legal 96
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Google search antitrust trial updates: Everything you need to know (so far)

Search Engine Land

Antonio Rangel, a California Institute of Technology economist, testified that Google’s defaults discourage users from switching, saying switching to a different search engine is not easy. If he decides Google broke the law, another trial will decide what steps should be taken to rein in the Mountain View, California-based company.

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How To Get Started With Email Segmentation

Salesforce

Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts.

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Top tips for building a successful brand strategy in 2024 and beyond: Part 2

Martech

Demasio, a neuroscientist and professor of psychology, philosophy and neurology at the University of Southern California, states: “As body changes take place, you get to know about their existence and you can monitor their continuous evolution. Feelings, on the other hand, represent your conscious perception of your emotions.

Represent 118
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Verifiable Credentials: Fostering the Trust Revolution With Direct, One-to-One Relationships

Salesforce

Consider the following verification scenario: Holder – Ellen Suzuki, customer, ABC Wholesale Group Verifier – ABC Wholesale Group Issuer – The California Immunization Registry. Elllen’s pharmacy uploads her immunization records and recent COVID-19 test results to the California Immunization Registry.

Trust 98
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4 Things You Didn’t Know About Team USA Olympians (But Data Can Tell You)

Salesforce

Female athletes will not only represent the U.S. state is represented on Team USA – even the colder ones. Think California, Texas, or Florida – those three are the home states of more than one-third of Team USA. Olympians this year are female, which reflects a general increase in female representation at the Olympic Games.

Sports 98