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Confused By New Data Privacy Laws? Start Here

Salesforce

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. The California Consumer Privacy Act (CCPA) introduced equivalent rights for California residents in 2018. residents to whom these rights apply.

Legal 96
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Google search antitrust trial updates: Everything you need to know (so far)

Search Engine Land

Antonio Rangel, a California Institute of Technology economist, testified that Google’s defaults discourage users from switching, saying switching to a different search engine is not easy. If Google's lead attorney Schmidtelein looks familiar, that may be because he represented Microsoft against the DOJ in the 1998 trial.

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How To Get Started With Email Segmentation

Salesforce

Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts.

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Verifiable Credentials: Fostering the Trust Revolution With Direct, One-to-One Relationships

Salesforce

Consider the following verification scenario: Holder – Ellen Suzuki, customer, ABC Wholesale Group Verifier – ABC Wholesale Group Issuer – The California Immunization Registry. Elllen’s pharmacy uploads her immunization records and recent COVID-19 test results to the California Immunization Registry.

Trust 98
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4 Things You Didn’t Know About Team USA Olympians (But Data Can Tell You)

Salesforce

Female athletes will not only represent the U.S. state is represented on Team USA – even the colder ones. Think California, Texas, or Florida – those three are the home states of more than one-third of Team USA. NBCU will also use Salesforce technology to build amazing Olympic and Paralympic fan communities.

Sports 98
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4 areas of martech with ethical concerns

Martech

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration. This has made many other governments wary.

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Google and marketing industry predictably hostile to proposed surveillance advertising ban

Martech

The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. Disinformation, discrimination, voter suppression, privacy abuses,” and other harms were cited by California Congresswoman Anna Eshoo, the lead sponsor of the bill, as the basis for the legislation forward. .

Represent 102