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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

Commission The payment a sales rep receives when they make a sale, often a percentage of the sale. Lead nurturing can include personalized email campaigns, sharing targeted content, engaging with prospects on social media, and retargeted ads.

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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” billion), according to the IAB.

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Performance Bonus 101: How to Reward Employees the Right Way

Salesforce

How to create your own employee bonus program Motivate your team with transparent incentive pay Discover the power of automating commissions with Salesforce Spiff, and easily create incentive programs that scale. These might be marketing campaigns, product features, new launches, etc. Learn more What is a performance bonus?

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Benefits of SPIFFs and when to use them Potential problems with SPIFFs and solutions How to implement a SPIFF program Motivate peak performance with real-time pay visibility Get complete incentive management in one package, complete with commission calculations, custom rep statements, and notifications.