How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM
Sales Hacker
JUNE 14, 2021
They did not see themselves in the “story” that was being told, which is why they ignored all outreach (social, email, live, and phone conversations) by sales and marketing. Schneider had the right contacts. An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin.
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