Search Engine Land

DECEMBER 6, 2023

Additionally, many brands use CTV to drive specific outcomes: over half of respondents said they use the channel specifically to generate measurable web visits, conversions and revenue. Brands may be using CTV as a performance channel, but some streaming heavyweights have fallen short when it comes to the advertiser-user experience.

User Experience 113

User Experience Manufacturing Sports Engineering 113

Martech

DECEMBER 6, 2023

Additionally, many brands use CTV to drive specific outcomes: over half of respondents said they use the channel specifically to generate measurable web visits, conversions and revenue. Brands may be using CTV as a performance channel, but some streaming heavyweights have fallen short when it comes to the advertiser-user experience.

User Experience 93

User Experience Manufacturing Sports Engineering 93

Search Engine Land

MARCH 21, 2023

We will dive into each quality score factor and explore how they impact your overall campaign and account success. These scores are determined based on how your campaign did against comparable advertisers. Row Labels Average of Quality Score Sum of Conversions Average of Avg. What are the factors used to calculate quality score?

CTR 91

CTR Campaign Represent Click Through Rate 91