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How to navigate SEO in a multi-platform world

Search Engine Land

Work closely with UX designers to create websites that are easy to use and navigate. Use data and analytics to track their progress and measure the success of their campaigns. User experience In many ways, SEO and UX go hand in hand. The goal of UX is to ensure a seamless and intuitive website experience.

UX 126
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Nudge Marketing: From Theory to Practice

ConversionXL

Sure, retailers and businesses are fond of using exit-intent overlays, smart notifications, reviews, default options, and product badges. (We’ll This generates data back to the retailer about the individual shopper’s taste and lifestyle—psychographic variables that Topshop uses to enhance their targeted communication.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

The above is a good example of what not to do from retailer Tradesy’s Facebook page. To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. Change One Variable at a Time.

CTR 116