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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. It brings the brand to life in physical venues such as retail outlets and events, building a personal rapport that fosters brand loyalty.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

Leads or prospects, the end goal is the same: Nurture potential customers until they buy our product or service. Objection: A prospect’s challenge leading to opposing a product or service, i.e. budget, time constraints. Closed-won: When the buyer purchases a product or service from the sales rep. Goal: Determine quality of lead.

Technique 101
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Fortunately, in Google Ads, you can target on the campaign and ad group level , so you can write ads specifically for that target group. Let’s walk through them. Change one variable at a time. Image source ).

CTR 111
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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. In general these are great rules of thumb when starting your ad campaigns. Change One Variable at a Time. image source.

CTR 116
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Sales Pipeline Radio, Episode 137: Q&A with Laura Vogel @laurahvogel

Heinz Marketing

How do we make sure we’ve got 2000, 3000, 5000 people in the room because what’s really happening is you think about the spring or you think about the fall, especially if these are marketing events, there has never been more competition than there is today. I’m having a lot of fun with that. Laura: Yeah, absolutely.